Fundamentals of Business Intelligence (FBI) Practice Exam

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Enhance your skills for the Fundamentals of Business Intelligence Exam. Use flashcards and multiple-choice questions, complete with hints and explanations. Prepare efficiently for your exam!

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What type of e-commerce is represented by Amazon.com selling products to billions of individuals globally?

The correct answer is: B2C

The scenario of Amazon.com selling products to billions of individuals globally exemplifies Business-to-Consumer (B2C) e-commerce. In this model, businesses sell products or services directly to the end consumers. Amazon, as a retailer, engages with individuals as its primary market. The B2C model is characterized by high transaction volumes and a focus on consumer shopping experiences facilitated through an online platform. This type of e-commerce includes a wide range of activities, such as product marketing, order processing, and customer service, all tailored to meet the needs and preferences of individual customers. Amazon's extensive catalog, user-friendly interface, and targeted marketing strategies underscore the B2C approach by creating an accessible and appealing shopping experience for consumers around the world.